From WWD.com
Roja Dove is going to devlop his Harrod's Haute Parfumerie into stores-in-stores concepts for UK departement store chain House of Fraiser.
Like with the Haute Parfumerie at the Urban Retreat on Harrod's 5th floor, Roja Dove only selects the perfumes he sells under very specific criteria. The scents have to be innovative or innovative at the time they were launched. The idea is also to bring back service and luxury.
Items available will include Balenciaga's Le Dix, Balmain's Jolie Madame, Caron's Narcisse Noir, Christian Dior's Diorissimo, Creed's Fleurissimo, Different Company's Osmanthus, Donna Karan's Lavender Essence, Estée Lauder's Youth Dew, Giorgio Armani's Armani Pour Homme, Givenchy's Givenchy Gentleman, Guerlain's Habit Rouge, Jean-Charles Brosseau's Ombre Rose, Lalique's Le Parfum, Serge Lutens' Sa Majeste La Rose, Thierry Mugler's Angel and Weil's Zibeline.
To help customers navigate the Parfumeries' offerings, Dove has also teamed up with fragrance supplier Quest International to offer Roja Dove's Fragrance Quest, a computer-based fragrance profiling system. With the aid of Parfumerie staff, a client will feed into a computer information on her tastes and personality, and will smell and rate odors. That information will be used to select 10 fragrances that should appeal to her. The service will cost 25 pounds, or $47.25 at current exchange, which will be redeemable against a purchase.
Roja Dove is going to devlop his Harrod's Haute Parfumerie into stores-in-stores concepts for UK departement store chain House of Fraiser.
Like with the Haute Parfumerie at the Urban Retreat on Harrod's 5th floor, Roja Dove only selects the perfumes he sells under very specific criteria. The scents have to be innovative or innovative at the time they were launched. The idea is also to bring back service and luxury.
Items available will include Balenciaga's Le Dix, Balmain's Jolie Madame, Caron's Narcisse Noir, Christian Dior's Diorissimo, Creed's Fleurissimo, Different Company's Osmanthus, Donna Karan's Lavender Essence, Estée Lauder's Youth Dew, Giorgio Armani's Armani Pour Homme, Givenchy's Givenchy Gentleman, Guerlain's Habit Rouge, Jean-Charles Brosseau's Ombre Rose, Lalique's Le Parfum, Serge Lutens' Sa Majeste La Rose, Thierry Mugler's Angel and Weil's Zibeline.
To help customers navigate the Parfumeries' offerings, Dove has also teamed up with fragrance supplier Quest International to offer Roja Dove's Fragrance Quest, a computer-based fragrance profiling system. With the aid of Parfumerie staff, a client will feed into a computer information on her tastes and personality, and will smell and rate odors. That information will be used to select 10 fragrances that should appeal to her. The service will cost 25 pounds, or $47.25 at current exchange, which will be redeemable against a purchase.
