If you shower daily, you should avoid soap, as well as Sodium Laureth or Lauryl sulfate based shower gels. Axe, like almost everything else, is crap from a dermatological point of view. Both soap and SLS are very aggressive, damage and dry out the skin (which also means a fragrance will not stick well). If it has to be soap, use a rich overfatted one- you get very good quality in organic stores. Otherwise a coco glucoside based shower gel. Always use a quality lotion (no paraffin) or scentneutral skin oil (that will also make a perfume stick better, especially jojoba). Those are the basics of sensible body care - after that you can get into the added luxury of fragrances. Sorry, if I'm sounding like everybody's mother here
btw: your skin will thank you if you do not shower daily - except if you work in a coal mine, sweat shop etc. People in hygiene-obsessed western industrialized nations wash themselves far too often and with unsuitable products. Where dirt caused neurodermitis, skin allergies and eczemas in the old days, now the reason is often overcleanliness.