Well, most days, being 46, just apply once before I leave for work. Maybe, if I have church or a meeting or a nice dinner, I will reapply when I get home from work. Maybe on a Saturday or Sunday, twice, but usually just once in the morning. That is why I like longlasting scents and those that tend to project. I am finding myself tempted to get those roll on applicators to decant scents to freshen up at lunch, but I have two Creed spray bottles and I fear I would somehow mess up the spray nozzle trying to uncrimp it, and I dont trust that spraying it into a funnel into an applicator bottle is going to keep from wasting the juice.