via cosmeticnews.com
French beauty brand Guerlain (LVMH) has been ordered by a Paris court to cease selling its latest fragrance, Insolence, in its current bottle. Judge Claude Vallet, who deals with urgent cases at Paris's Court of First Instance, found that the packaging by Serge Mansau, composed of three half-spheres atop each other, was too similar to a design registered by Jean-Claude Cardiet of Paris firm Cardiet Design.
Guerlain must therefore stop production of the packaging within 15 days of the judgement, dated October 20, although it has not been ordered to take existing bottles of the fragrance off the market. Guerlain representatives were unavailable to comment.
The news is likely to have a significant impact on the iconic French brand, which was counting on its latest fragrance to appeal to new, younger consumers and to help it capture the US market. Last week, parent company LVMH cited the September launch as one of the reasons for its increase in nine-month cosmetics and fragrance sales.
French beauty brand Guerlain (LVMH) has been ordered by a Paris court to cease selling its latest fragrance, Insolence, in its current bottle. Judge Claude Vallet, who deals with urgent cases at Paris's Court of First Instance, found that the packaging by Serge Mansau, composed of three half-spheres atop each other, was too similar to a design registered by Jean-Claude Cardiet of Paris firm Cardiet Design.
Guerlain must therefore stop production of the packaging within 15 days of the judgement, dated October 20, although it has not been ordered to take existing bottles of the fragrance off the market. Guerlain representatives were unavailable to comment.
The news is likely to have a significant impact on the iconic French brand, which was counting on its latest fragrance to appeal to new, younger consumers and to help it capture the US market. Last week, parent company LVMH cited the September launch as one of the reasons for its increase in nine-month cosmetics and fragrance sales.
