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NEW: JPG Fleur du Male (and more from BPI).

post #1 of 27
10/25/06 at 12:20pm
Thread Starter 
Cosmetics International and NowSmellThis have reported that Jean Paul Gaultier Parfums (a unit of Beaute Prestige International/Shiseido) is coming out with... get this... a white floral for men.

The scent, created by perfumer Francis Kurkdjian (of Le Male and Gaultier² fame), will be called Fleur du Male, with the slogan "for the man who has nothing to hide".

As for the bottle, it will be a white version of the famous Le Male bottle. Fleur du Male will be available worldwide in April 2007.

In other news, BPI is calling 2007 "the year of the man", and for good reason: they will launch a new Issey Miyake men's fragrance in September 2007, along with a first-ever Narciso Rodriguez men's fragrance in December 2007.

All in all, let's hope that 2007 will also be the "year of innovation"... all those Acqua di Gio clones must stop.
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post #2 of 27
10/25/06 at 3:36pm
Awesome news! I can't wait to smell it. I'm falling too much in love with white florals lately and I've been missing one created for men. Not that I really care, but it would be an interesting smell experience.
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post #3 of 27
10/25/06 at 4:06pm
Yeah, sounds interesting. Also a nice play on the title of one of Baudelaire's famous poems (Les Fleurs du Mal), if I'm not mistaken.
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post #4 of 27
10/25/06 at 4:12pm
I can't wait. Carnal Flower (though not "white") is superb on me, and I really really REALLY want to try the new unisex gardenia scent from Creed. After the overhyped "Joop Light" LeMale and the truly surreal Gaultier2, perhaps this one will be a breakthrough for JPG.
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post #5 of 27
10/25/06 at 4:21pm
Quote:
Originally Posted by MFfan310

Fleur du Male will be available worldwide in April 2007.

So basically we can REALLY expect this one to hit stores in October 2008?
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post #6 of 27
10/25/06 at 6:22pm
Thread Starter 
Quote:
Originally Posted by CologneJunkie

So basically we can REALLY expect this one to hit stores in October 2008?

That's for the US market... Canada will get it in March 2008.

Just kidding!

From what I know, it will be a simultaneous global launch (unlike the phased roll-out of Gaultier²). As always, retailer exclusivity at launch may or may not be on the agenda.
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post #7 of 27
10/25/06 at 8:15pm
Quote:
Originally Posted by MFfan310

As for the bottle, it will be a white version of the famous Le Male bottle.

Why oh why do they have to regurgitate that awful freakin bottle...!

Other than that, it sounds interesting.
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post #8 of 27
10/27/06 at 2:31am
There was a little more info today in WWD.

Apparently Fleurs du Male (the name is inspired by the poetry book "Les Fleurs du Mal" by Charles Baudelaire) is a new fougère with an overdose of orange flower.
The ad will feature a man in a bath of milk surrounded by floating white flowers.
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post #9 of 27
10/27/06 at 6:59am
Oh no!!! I hate florals!!!!
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post #10 of 27
10/27/06 at 8:23am
Thanks for the news i'm really looking forward to this. (and hoping it doesn't smell anything like lemale).
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post #11 of 27
12/8/06 at 10:53am
There is a picture and an article today on www.cosmeticnews.com

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post #12 of 27
12/8/06 at 12:20pm
Quote:
Originally Posted by Trebor

Yeah, sounds interesting. Also a nice play on the title of one of Baudelaire's famous poems (Les Fleurs du Mal), if I'm not mistaken.

An anthology, actually...
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post #13 of 27
12/10/06 at 1:12am
what an amazing bottle, men fragrances are getting into a new direction, 'where nothing to hide'.
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post #14 of 27
12/15/06 at 2:17am
An image of the ad was shown in today's WWD!!!



Jean Paul Gaultier was inspired by the image from the film "American Beauty," in which actress Mena Suvari soaks in a bath full of roses. Photographer Jean-Baptiste Mondino shot model Andres Valencoso in a milky bath with white flowers.
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post #15 of 27
12/15/06 at 2:34am
Quote:
Originally Posted by cedriceccentric

There was a little more info today in WWD.

Apparently Fleurs du Male (the name is inspired by the poetry book "Les Fleurs du Mal" by Charles Baudelaire) is a new fougère with an overdose of orange flower.
The ad will feature a man in a bath of milk surrounded by floating white flowers.

This sounds like a scent that I am going to LOVE! This may be a rare occasion that I would be willing to purchase a perfume just for the bottle, regardless of the jus. That bottle is so cute! Like a little piece of ancient grecian sculpture. *swoon*
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post #16 of 27
12/15/06 at 5:24pm
This is going to be an absolutely awesome scent i bet. Probably the best mens scent in years.
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post #17 of 27
12/15/06 at 5:58pm
Narciso Rodriguez for men???
I hope it smells like the women's version. It will be one of my most anticipated ones...
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post #18 of 27
12/15/06 at 11:19pm
JGP FdMale is eagerly anticipated... by me!
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post #19 of 27
12/17/06 at 9:54pm
I for one cannot wait to buy this, the day it comes out I will buy the biggest bottle available and all of the other goodies I can get for it. I don't care how it smells, my expectations are very high however so I would hate to be disappointed.
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post #20 of 27
12/18/06 at 3:34am
that model is so ungaultier! they should have found someone a little more ambiguous, offbeat, intruigant, imo... the perfumer himself would have been a good choice! it is that same guy I like right who made le male?

also I find the name slightly sacreligious.
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post #21 of 27
12/18/06 at 9:26pm
I do agree with you supermarky, the concept of the ad. is cool, however the model face, pose & stupid smile ruins that concept.

I prefer a model with a darker skin tone -for a higher contrast with the milk-
or a lighter skin tone -to blend with the background - for a bolder statment, but nothing in the middle.
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post #22 of 27
12/18/06 at 9:44pm
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Erm..... Why are you guys having such high expectations on this one?
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post #23 of 27
12/19/06 at 4:01am
Kurkdjian
LL
LL
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post #24 of 27
12/25/06 at 11:08pm
Quick question. Are there any JPG boutiques in the US? If so, would anyone be willing to run out and buy this for me and ship it on the 10th of March? I of course would pay up front, I just want to avoid the month long wait...
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post #25 of 27
12/26/06 at 4:54am
Quote:
Originally Posted by supermarky

that model is so ungaultier! they should have found someone a little more ambiguous, offbeat, intruigant, imo... the perfumer himself would have been a good choice!

I totally agree here but maybe that was the whole point. Regardless of the success of Le Male, I'm sure that there are many men who still consider it to be a gay (or even metrosexual) scent. I loved the original advertising campaign for Le Male but this largely influenced that viewpoint among some.

Taking into account that Fleur du Male will be a floral, I think they're trying to balance things out by using a model who looks more 'masculine' than 'ambiguous'. A floral for men with the use of an ambiguous model would probably do more harm than good to their initial sales.

Personally, I don't really care as long as it's as good (or even better) than Le Male. However, when advertising for the masses, such issues need to be taken into consideration.
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post #26 of 27
12/26/06 at 12:17pm
Thread Starter 
Quote:
Originally Posted by LeMâle

Quick question. Are there any JPG boutiques in the US? If so, would anyone be willing to run out and buy this for me and ship it on the 10th of March? I of course would pay up front, I just want to avoid the month long wait...

New York and Las Vegas are the only JPG boutiques that I know of in the US.
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post #27 of 27
12/26/06 at 10:58pm
Quote:
Originally Posted by MFfan310

Fleur du Male will be available worldwide in April 2007.
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perfect... i will at Paris in April!!!!
so psyched being a fan of light men's fragrances...
and yes the bottle is on the top 5 reasons in buying this...
we'll just wait here and hope is a good one!
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Basenotes › Basenotes Forums › Fragrance Discussion › Male Fragrance Discussion › MFD Archive › NEW: JPG Fleur du Male (and more from BPI).