It seems indeed a little strange that Creed have their own e-trade centers in New York and the UK but none in France where they seem to maintain production facilities (35 employees). But according to a French blog of theirs, they have a Boutique in Paris:
" CREED’s Paris boutique at 38, Avenue Pierre 1er de Serbie (or Avenue Peter the First of Serbia) is charming and historical, in the same location since CREED relocated to France from England in 1854; as many readers know, CREED was founded in London in 1760. CREED’s Paris boutique is a must-see on any visit. Occasionally, one can find master perfumer Olivier CREED personally assisting customers — but only when he is not creating new fragrances in his country workshop with his son, Erwin, the seventh generation of the House.
" New source: Creedboutique.com
Based on the fact that there is no contemporary evidence or anything claimed by O.Creed relating to that 'house', no single sample of their vintage/historical perfumes, nor even a collector's item like empty old bottles, I seriously doubt whether 'master perfumer' Olivier Creed and his tailor forefathers have personally created any perfumes at all. The 'maitre parfumeur'
has once been the well respected, official title of professional experts in the trade. Other than in context with Creeds I have never heard any French perfumer being called MP. (edit:
some third party or Hermes may have called Ellena 'maitre parfumeur', as a compliment perhaps. I don't think it's a title you can gain in France or elsewhere after so many years of professional training in acknowledged schools.)
A well reputed French perfumer has obviously stated that he made at least one of their more famous perfumes. I would be good to find out who else may have worked on the others. And who, except Olivier Creed knows what a Millésimé
35 Employees for the global supply of Creed fragrances - what an impressive number! But can it be true? I suppose they also sell in Moscou, and according to their own press also maintain a boutique in Dubai now. To me, the story that 35 men and women can manage the global supply of 57 (BN) perfumes sounds absolutely crazy.
It doesn't take much to realize that a leather note in perfumes would have been next to impossible before 1900. Maybe if I knew that Coty was behind Royal English Leather
I might want to own it. Claiming that this juice had been created in 1781 (and reformulated about 30 years later)... - how stupid does Olivier Creed believe his customers are? All this wouldn't even be necessary, because quite a number of their products (not 'macerated' and supposedly supplied by Symrise, Roure... Givaudan or whoever) are indeed at state of the art level.
Niche: Until about the turn of the century, Zurich had ca. five independent perfume boutiques carrying Creed products. By now all three major department stores carry them, and I hear that Creed have recently made arrangements with a major perfume chain to also sell Creed in this and other European countries. To me that sounds like flooding/going mass market. It will be interesting to see how long those boutiques will accept the new situation.
@ merry.waters re fragrance names: they use French and English names. I also saw an Italian one. Other French companies also use English names (Bois d'Orage
aka French Lover
) I think that means nothing regarding their identity.