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More on Thierry Mugler's ICE*Men.

post #1 of 11
2/2/07 at 10:42am
Thread Starter 
From CosmeticsNews and NowSmellThis:
  • Perfumer is Jacques Huclier
  • Modeled by Greg Plitt
  • Based on a "fresh patchouli accord"
  • Bottle (designed by Jean Jacques Urcun) is same as 2006's Angel Men Summer Flash
  • Launches worldwide in April (except in US, where it will launch in September)
Also, a new women's fragrance (Eau de Star) will be introduced at the same time... more information is on the ladies board.
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post #2 of 11
2/2/07 at 10:49am
Since I seem to like Patchouli, I'll have to check this out!
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post #3 of 11
2/2/07 at 10:52am
So that's the name they decided on? I look forward to this one, its too bad they have to not release it in the US at the same time as everywhere else.
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post #4 of 11
2/2/07 at 2:06pm
As it's Mugler i will have to have it
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post #5 of 11
2/2/07 at 2:37pm
  • GGA
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Thanks for the info!

That sounds very good to me, since I LOVE patchouli! Can't wait until April!

-T-
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post #6 of 11
2/2/07 at 2:45pm
1. Dont' LOVE A*men - I fell out of love a year or so ago
2. Still intrigued by the "iced coffee" notes mentioned in the WWD article...so I will definitely TRY it
3. Somehow I'm thinking "superhero"...you know the Ice Man that was part of Spider Man & his Amazing Friends cartoon I used to watch when I was little...and somehow superheroe's and high end fragrances just feels comical and a little silly
4. VERY intrigued by the face of Ice*men - Greg Plitt...he's really um...stimulating. Did you see his biceps in the ad...jeez!
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post #7 of 11
2/2/07 at 2:46pm
I will have to check this out for sure.
Gary
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post #8 of 11
2/2/07 at 3:20pm
Don't you think that D*Men would have been a better name for the new men's fragrance? It would have been a nice play on the 'Angel' theme.

To me, ICE*Men sounds like one of those 'ice' beers (you know... Fosters Ice, Bud Ice, etc.).
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post #9 of 11
2/2/07 at 3:40pm
Quote:
Originally Posted by mikeperez23

1. Dont' LOVE A*men - I fell out of love a year or so ago
2. Still intrigued by the "iced coffee" notes mentioned in the WWD article...so I will definitely TRY it
3. Somehow I'm thinking "superhero"...you know the Ice Man that was part of Spider Man & his Amazing Friends cartoon I used to watch when I was little...and somehow superheroe's and high end fragrances just feels comical and a little silly
4. VERY intrigued by the face of Ice*men - Greg Plitt...he's really um...stimulating. Did you see his biceps in the ad...jeez!


I think Greg Plitt is the perfect fit for the Mugler men's fragrance range. He has that comic book hero look (almost like a superman) - I believe this was the whole theme Theirry based Angel Men on.
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post #10 of 11
2/2/07 at 3:46pm
Quote:
Originally Posted by scentimus

I think Greg Plitt is the perfect fit for the Mugler men's fragrance range. He has that comic book hero look (almost like a superman) - I believe this was the whole theme Theirry based Angel Men on.

I dont get it .. the " *Men " series of Mugler scents are fun, comic-book inspired fragrances. Rather than copy CK, et al and use serious-looking dreamy models or athletes to market them, why not use snazzy and cool comic sketches or drawings instead ? I see a marketing disconnect here.
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post #11 of 11
2/2/07 at 3:49pm
Quote:
Originally Posted by zztopp

I dont get it .. the " *Men " series of Mugler scents are fun, comic-book inspired fragrances. Rather than copy CK, et al and use serious-looking dreamy models or athletes to market them, why not use snazzy and cool comic sketches or drawings instead ? I see a marketing disconnect here.

I know in the case of ICE*Men it would probably end in a quick cease and desist from Marvel Comics. At least to me, that seems a little too close to ice-Man from X-men.
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