Not really big news, as Cacharel latest was already announced on several blogs and forums. Yet today Cosmeticnews.com has (a little) more info.
Name: Liberté (Liberty in English duh! LOL)
Brand: Cacharel (L'Oreal)
Nose: Domitille Bertier and Olivier Polge (Both from IFF) the duo already worked on Noa Perle.
Not much info about the notes at this time, but Liberté is discribed as an "orange chypre" and comes as an eau de toilette.
No picture of the bottle either, but the article says it's a tall orange bottle in the shape of a flower.
Liberté targets mostly women between 25 to 35, a segment I personally think Cacharel tried but didn't totaly succeeded to attract with Promesse. As info Amor Amor targets teenagers (and here in Europe lots of them!) and Anaïs Anaïs mostly women over 40 (actually women who wore it in their teens and came back to it).
Press and television campaigns by Mert & Marcus (they did the b&w picture of Kate Moss for the relaunch of Bulgari Femme) feature Brazilian model Giselle Bundeschen. Looks like the amazon's contract with D&G's The One isn't exclusive. I don't totally see how Giselle will integreate the Cacharel imagery but I understand that Cacharel indeed wants "a new tone and new territory" for Liberté.
Launch: April arround the world and Fall for the US.
P.S.: Though Cacharel doesn't really target perfume-aficionados like us with their newer creations, the brand will always have a special place in my heart... It's (now almost 20 years ago) with Loulou, Anaïs Anaïs and Cacharel pour L'Homme that perfume collecting started for me.
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I was able to find the main notes of Liberté on Parfums-Echecs: citrus fruits, Fragipani flower, orange biscuit/cookie, spices and patchouli.
Now, if anyone has a picture of the bottle or even better the ad, that would make my day.
Name: Liberté (Liberty in English duh! LOL)
Brand: Cacharel (L'Oreal)
Nose: Domitille Bertier and Olivier Polge (Both from IFF) the duo already worked on Noa Perle.
Not much info about the notes at this time, but Liberté is discribed as an "orange chypre" and comes as an eau de toilette.
No picture of the bottle either, but the article says it's a tall orange bottle in the shape of a flower.
Liberté targets mostly women between 25 to 35, a segment I personally think Cacharel tried but didn't totaly succeeded to attract with Promesse. As info Amor Amor targets teenagers (and here in Europe lots of them!) and Anaïs Anaïs mostly women over 40 (actually women who wore it in their teens and came back to it).
Press and television campaigns by Mert & Marcus (they did the b&w picture of Kate Moss for the relaunch of Bulgari Femme) feature Brazilian model Giselle Bundeschen. Looks like the amazon's contract with D&G's The One isn't exclusive. I don't totally see how Giselle will integreate the Cacharel imagery but I understand that Cacharel indeed wants "a new tone and new territory" for Liberté.
Launch: April arround the world and Fall for the US.
P.S.: Though Cacharel doesn't really target perfume-aficionados like us with their newer creations, the brand will always have a special place in my heart... It's (now almost 20 years ago) with Loulou, Anaïs Anaïs and Cacharel pour L'Homme that perfume collecting started for me.
--------------------------------------
I was able to find the main notes of Liberté on Parfums-Echecs: citrus fruits, Fragipani flower, orange biscuit/cookie, spices and patchouli.
Now, if anyone has a picture of the bottle or even better the ad, that would make my day.
I am so excitedly awaiting Liberté, even though the name is... well Liberté. Those notes however are right my ally 
