Basenotes › Basenotes Forums › Fragrance Discussion › Home Fragrance › Chandler Burr on the new Febreze - Holy Lavender!!
New Posts  All Forums:Forum Nav:

Chandler Burr on the new Febreze - Holy Lavender!!

post #1 of 17
4/1/07 at 9:56am
Thread Starter 
Check it out!! :bounce:http://www.nytimes.com/2007/04/01/st...s.index-1.html
Reply
Reply

Features on Basenotes

Basenotes Reader Awards 2013 - Finalists Announced.
Petals Falling From The Sky - A Report From The Cote d'Azur's Bataille De Fleurs
Greatest Hits: Annick Menardo
post #2 of 17
4/1/07 at 12:15pm
  • kbe
  • offline
  • Gender:
This new Febreze may be my SOTD in the future.
Reply
Reply
post #3 of 17
4/2/07 at 1:29am
I find this false consciousness of consumers somewhat sad. It's like children who, because their parents have never given them anything but industry products to eat, prefer artificial strawberry flavor to genuine strawberries. Slowfood employs smell & taste parcours for children and goes into schools to acquaint kids with the wealth and complexity of natural odors and flavors. I think we need scent education as well.
Reply
Reply
post #4 of 17
4/2/07 at 3:43am
Thanks for posting!

Although, I can't get these words out of my mind:

"Consumers only loved the idea of natural lavender, she notes. They didnt like the reality.

Somehow it makes me sad. The smell of natural things, natural lavender in a field under the warm sun.....It is simply delicious.
But then, I am a lavender lover pur sang.

BTW, that Tiffany ring on top on the advertisement at the right hand side was very distracting
Reply
Reply
post #5 of 17
4/2/07 at 7:24am
I want it!!! My couch needs a-sprayin!
Reply
Reply
post #6 of 17
9/19/07 at 10:04am
I saw this finally for sale, when I was grocery shopping this weekend. It smells pretty good (I sprayed my pants...!). Very cuddly and sweet lavender - I wish there was a fragrance I've smelled to compare it to, but I've never smelled anything like it.

I didn't buy it, but I most likely will next time I need some for the furniture, bedding, etc...

Anyone else smell it?
Reply
Reply
post #7 of 17
9/19/07 at 10:08pm
It IS kind of depressing both that most people don't like the stimulating natural scent of real lavender and that the corporations seem to overtest every product until it only appeals to the lowest common denominator. On the other hand, one of the most influential fragrances ever, Caron Pour un Homme, takes the same olfactory journey as the febreze researchers did. It starts with a great sharp blast of lavender (which I love) and gradually gets smoother, sweeter and more vanilla as it goes along. I, personally don't like this progression towards sweetness (Give me Yatagan anyday!) but somebody obviously likes it enough for it to have remained popular for over 50 years.
I am curious to smell the febreze now, but am pretty sure it will lack enough bite for MY sofa.
Reply
Reply
post #8 of 17
10/24/07 at 6:46am
Very interesting.

Lavender and rose fragrance are used so much in household products - its not surprising that people (particularly children) associate these scents with the products rather than the real flowers.

If you live in the city or dont travel much when was the last time you smelled real lavender? Or a fragrant rose? Many roses in the florist are grown in hothouses and dont smell. Apparently some florists spray a rose/flower scent in their shop!

The reality is that real lavender does have a dry, hay-like smell and can be quite camphorous. Apart from P&G needing to meet consumer preference, the sweet, clean Disney version of lavender is probably better suited to a product like Febreze than the real thing.
Reply
Reply
post #9 of 17
10/24/07 at 10:33am
To be honest, I don't like lavender, but I've smelled quite a few "lavender" scented things I've liked.
Reply
Reply
post #10 of 17
12/18/07 at 11:49pm
Febreze is one of the most vile smelling products I've experienced. I find it especially bad once it's on fabric.
Reply
Reply
post #11 of 17
1/27/08 at 12:06am
I love Febreze, and I'm definitely anxious to try this one. I have like 2 bottles of febreze spray and 3 aerosol cans of it lol
Reply
Reply
post #12 of 17
12/13/11 at 3:34am
i agree with the good life. and i do like the natural lavender a lot, in contrast to many household product 'lavenders', i can't stand these sad excuses for the real thing.
Reply
Reply
post #13 of 17
12/13/11 at 4:06am
Quote:
Originally Posted by mikeperez23 View Post

I saw this finally for sale, when I was grocery shopping this weekend. It smells pretty good (I sprayed my pants...!).

Sounds like you were really enthusiastic about this one.
Reply
Reply
post #14 of 17
12/17/11 at 6:56am
Quote:
Originally Posted by Sugandaraja View Post

Sounds like you were really enthusiastic about this one.

You beat me to it (no pun intended).
Reply
Reply
post #15 of 17
12/17/11 at 7:04am
"It’s called Lavender, Vanilla and Comfort" - why does the NY Times illustration use a Creed flaçon?
Reply
Reply
post #16 of 17
12/17/11 at 7:17am
  • kbe
  • offline
  • Gender:
A few might say "A more appropriate use for Creeds"
Reply
Reply
post #17 of 17
12/17/11 at 7:18am
Now if they would just add a bit of civet we could call it Jicky and be done with this rediculousness.
Reply
Reply
New Posts  All Forums:Forum Nav:
  Return Home
  Back to Forum: Home Fragrance

Features on Basenotes

Basenotes Reader Awards 2013 - Finalists Announced.
Petals Falling From The Sky - A Report From The Cote d'Azur's Bataille De Fleurs
Greatest Hits: Annick Menardo
Basenotes › Basenotes Forums › Fragrance Discussion › Home Fragrance › Chandler Burr on the new Febreze - Holy Lavender!!