Creed has more of an avid female customer base than indicated on boards like this, and they're not all the type who seek out a big, "grand dame" fragrance like Angelique Encens. There are quite a few women who buy GIT - for themselves, as well as for the men in their lives.
This is just my opinion, but when I encounter people wearing scents that are very bold, exotic and chosen to "capture a place," "make a statement" or scream at me, "This is ART, dammit,!" I feel that people are trying too hard to be something they're not. Art in perfumery is great, but as for whether or not art is "wearable," that's entirely subjective. Creed, by contrast, to me is more indicative of individuals who are very comfortable with who they are, and I find that quality especially attractive. I'd say that even if I wasn't a Creed owner. The scents themselves DO add special touches of confidence and sophistication, without concealing or overwhelming the character of their wearers. Like many others, I thought they seemed very simplistic at first testing, but they're the only fragrances I've owned in which I've grown more impressed with the quality and conception that went into them, the longer I've owned and worn them. And, for me, Olivier Creed certainly displayed both art and lifelong mastery of perfume-making with 2006's Feuille Verte (don't know why he chose this one for a limited edition). Anyway, just thought I'd offer a contrasting opinion here.
SMW was a great choice, bsmith001. I bought this a year ago for my summer fragrance rotation. But once spring rolled around again, I pulled this out, finally coming to understand and appreciate those qualities that make it a modern classic. I'll be wearing SMW all year round now, which is proof that Creed CAN be more surprising than people assume the brand to be.