Was reading a book recently by one of my more favorite science fiction writers, William Gibson. He coined the term Cyberspace and really has been hugely influential in modern computer based science fiction. But anyway, in one of his books, Pattern Recognition, he has the following quote which I think really has something to say to the fragrance industry:
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My God, don't they know? This stuff is simulacra of simulacra of
simulacra. A diluted tincture of Ralph Lauren, who had himself diluted
the glory days of Brooks Brothers, who themselves had stepped on the
product of Jermyn Street and Savile Row, flavoring their ready-to-wear
with liberal lashings of polo knit and regimental stripes. But Tommy
surely is the null point, the black hole. There must be some Tommy
Hil-figer event horizon, beyond which it is impossible to be more
derivative, more removed from the source, more devoid of soul. Or so she
hopes, and doesn't know, but suspects in her heart that this in fact is
what accounts for his long ubiquity.
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While the quote was specifically about clothing I could not help but see strong parallels with fragrance. And while the quote railed specifically against Tommy Hilfiger I really have to say that it really needs to be taken in a much more generalized sense. I would like to hear people's thoughts on how, if at all, this quote relates to the fragrance industry.
**************************************************
My God, don't they know? This stuff is simulacra of simulacra of
simulacra. A diluted tincture of Ralph Lauren, who had himself diluted
the glory days of Brooks Brothers, who themselves had stepped on the
product of Jermyn Street and Savile Row, flavoring their ready-to-wear
with liberal lashings of polo knit and regimental stripes. But Tommy
surely is the null point, the black hole. There must be some Tommy
Hil-figer event horizon, beyond which it is impossible to be more
derivative, more removed from the source, more devoid of soul. Or so she
hopes, and doesn't know, but suspects in her heart that this in fact is
what accounts for his long ubiquity.
**************************************************
While the quote was specifically about clothing I could not help but see strong parallels with fragrance. And while the quote railed specifically against Tommy Hilfiger I really have to say that it really needs to be taken in a much more generalized sense. I would like to hear people's thoughts on how, if at all, this quote relates to the fragrance industry.




