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A blast from the past: The Guerlains on naturals & other articles

post #1 of 3
Thread Starter 
Post-war made importing expensive "masculine" ingredients became prohibitive.

Jean Guerlain: ".... It takes real musk to make a woman smell like a lady."

Oui Oui !

An article from 1947:

http://www.time.com/time/magazine/ar...3693-1,00.html

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An early article (1994) on Patricia de Nicolia, grand-daughter of Pierre Guerlain:

http://www.iht.com/articles/1994/04/12/nico.php

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"Hirsch looked at the effects of aromas on visual perception, especially on the perception of weight, and found that men perceived a woman wearing a floral smell to be 12lb lighter than she really was."

Say what? Read more here:

http://www.guardian.co.uk/weekend/st...000274,00.html

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Designers themselves often don't wear the mass-market perfumes that bear their name.

Haute Couture scent:

http://www.iht.com/articles/2002/03/12/rscent_ed3_.php

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post #2 of 3
Thanks it was interesting to read
post #3 of 3
Thanks for the links.
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From the 1947 Time article; Guerlain said, "That would leave them free to concentrate on (making) luxury (fragrance) products, selling for $15 a bottle and up."

That translates to $140/102 euro today.
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