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Interesting Wall St. Journal article from yesterday!

post #1 of 15
11/13/07 at 3:18pm
Thread Starter 
The link below will take you to an article from yesterday that appeared in the Wall St. Journal. I found the article very insightful, as it provided a very nice peek behind the scenes into the fragrance industry.

http://online.wsj.com/public/article...048189676.html

Has anyone tried any of these recent Valentino/P&G scents?
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post #2 of 15
11/13/07 at 6:02pm
Only available to subscribers of WSJ.
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post #3 of 15
11/13/07 at 9:04pm
Thread Starter 
Quote:
Originally Posted by loungeboy View Post

Only available to subscribers of WSJ.

The on-line subscription to the WSJ is free; at least it has been for me.
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post #4 of 15
11/13/07 at 9:22pm
Quote:
Originally Posted by wicozani View Post

The on-line subscription to the WSJ is free; at least it has been for me.

Costs 79 USD by the looks of it...
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post #5 of 15
11/13/07 at 9:32pm
Would somebody just copy and paste it?
- Rich
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post #6 of 15
11/14/07 at 8:40am
Thread Starter 
Shoot! I guess the article was time-sensitive; available in-full only within 24-hours of its publication. Now I cannot even view the full article.

The article began on the 1st page of the 11/12/07 print edition of the WSJ.
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post #7 of 15
11/14/07 at 2:39pm
Here's the article:

http://money.aol.com/news/articles/_...90001?cid=1223
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post #8 of 15
11/14/07 at 3:03pm
Quote:
Originally Posted by zztopp View Post

Here's the article:

http://money.aol.com/news/articles/_...90001?cid=1223

As always, thanks zz.

scentemental
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post #9 of 15
11/14/07 at 3:38pm
Valentino has never had a commercial hit with any of its fragrances. Good luck with Rock 'n Rose.
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post #10 of 15
11/14/07 at 3:47pm
"In contrast to launches for household products, which call for quickly flooding thousands of stores with a new item, fine fragrances typically debut at one or two tony department stores. The point is to suggest exclusivity by getting valuable, early-adopter buzz."

Early adopter buzz.
That's us that is. At least partially. Not sure how I feel about being a marketing pawn?
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post #11 of 15
11/14/07 at 3:55pm
Ah, P&G here we go again, what are your plans with J. Patou brand, btw?. I hate them for discontinuing the finest of the finests.
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post #12 of 15
11/14/07 at 5:52pm
Quote:
Originally Posted by phibess View Post

Ah, P&G here we go again, what are your plans with J. Patou brand, btw?. I hate them for discontinuing the finest of the finests.

RIGHT!!!! Never mind the bullshit, P&G. What about Patou Pour Homme?
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post #13 of 15
11/14/07 at 6:44pm
Quote:
Originally Posted by Bricktop View Post

RIGHT!!!! Never mind the bullshit, P&G. What about Patou Pour Homme?

All Patou pour homme needs is a calone-based aquatic note and it will be at the top of list of priorities at P&G..
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post #14 of 15
11/14/07 at 9:12pm
Thread Starter 
Quote:
Originally Posted by zztopp View Post

Here's the article:

http://money.aol.com/news/articles/_...90001?cid=1223

Outstanding, ZZ! I'm wondering how this WSJ article appeared on AOL. The one thing the AOL article is missing are the several fine pictures that help make sense of some of the text (i.e., shape of bottles and cap, knit covering of extreme version, etc.). Nonetheless, thanks!
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post #15 of 15
11/15/07 at 4:41am
Thanks a lot for linking that for us.
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