For my final project in Lyon (France) before I head off to Grasse, I decided to do it on fragrances. I did some interviews and started doing questionnaires (kind of just for fun, since my interviews were enough to do the project).
After a small sample size of 31 questionnaires (ages 15-65, both genders), here's what I found:
30 people wear fragrances (1 woman did not); most wore fragrances everyday.
2 people out of 31 would buy used fragrances (ie. off of eBay).
People received their first fragrances at an average age of 11 (5 being the lowest).
3 people heard of Serge Lutens despite it being sold in pretty much every fragrance shop.
4 people heard of L'artisan
None heard of Montale, Creed, Frederic Malle, Diptyque, or Penhaligon.
25+ people thought fragrances were too expensive.
One would be willing to pay 200€ at the most for a fragrance though most would pay at the most 45€.
There's a lot of other data I need to look at, but here's a snapshot. I'll repost all the results after I finish my goal of 60 completed questionnaires and all the data processing. I tried to design the questionnaire as best as I could to provide good representative results.
After a small sample size of 31 questionnaires (ages 15-65, both genders), here's what I found:
30 people wear fragrances (1 woman did not); most wore fragrances everyday.
2 people out of 31 would buy used fragrances (ie. off of eBay).
People received their first fragrances at an average age of 11 (5 being the lowest).
3 people heard of Serge Lutens despite it being sold in pretty much every fragrance shop.
4 people heard of L'artisan
None heard of Montale, Creed, Frederic Malle, Diptyque, or Penhaligon.
25+ people thought fragrances were too expensive.
One would be willing to pay 200€ at the most for a fragrance though most would pay at the most 45€.
There's a lot of other data I need to look at, but here's a snapshot. I'll repost all the results after I finish my goal of 60 completed questionnaires and all the data processing. I tried to design the questionnaire as best as I could to provide good representative results.
