From the International Herald Tribune:
"H & M, the Swedish fast-fashion chain that has already produced capsule collections of famous names from Karl Lagerfeld to Madonna, has found an über-cool new designer. The enigmatic Rei Kawakubo of Comme des Garçons is to create a one-off collection that will be launched in Tokyo in November and in H & M across the world one week later.
"I have always been interested in the balance between creation and business - it is a dilemma, although for me creation has always been the first priority," says Kawakubo. "It is a fascinating challenge to work with H & M since it is a chance to take the dilemma to its extreme, and try to solve it."
The Comme guest collection, which will include men's, women's and children's clothes, as well as accessories and a unisex fragrance, will celebrate the opening of a new H & M store and promises to create a client frenzy similar to that of other powerful fashion names."
"H & M, the Swedish fast-fashion chain that has already produced capsule collections of famous names from Karl Lagerfeld to Madonna, has found an über-cool new designer. The enigmatic Rei Kawakubo of Comme des Garçons is to create a one-off collection that will be launched in Tokyo in November and in H & M across the world one week later.
"I have always been interested in the balance between creation and business - it is a dilemma, although for me creation has always been the first priority," says Kawakubo. "It is a fascinating challenge to work with H & M since it is a chance to take the dilemma to its extreme, and try to solve it."
The Comme guest collection, which will include men's, women's and children's clothes, as well as accessories and a unisex fragrance, will celebrate the opening of a new H & M store and promises to create a client frenzy similar to that of other powerful fashion names."
