Wow, freaky that this thread reappeared, as I *gasp* actually just bought a bottle of King today. After my scathing comments above, I decided to try it again since someone mentioned in another thread that it smells a little like Dial Gold Soap.
The initial blast definitely is horrible -- very synthetic & cheap cologne smelling. But after a few minutes, by George to my nose it does smell a little like the liquid hand soap version of Dial Gold.
After it dries down, it certainly has a Escada + Drakkar Noir quality to it.
I think it's an easy target because of its price, but it's actually what I consider a "cheap" thrill.
I don't think it's going to be the next "big" drugstore fragrance though. But I don't mind owning it.
I have to say that I hate the name though. I feel like it should be called "Auric" for some reason.