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A Writer's Life - My Bond Press Kit Arrives

post #1 of 11
9/9/08 at 11:04am
Thread Starter 
Myself and Elena Cattafi from Bond No. 9 have been in rather close contact over the past week and I suddenly find myself on their press list, and their press kit for Andy Warhol Lexington Avenue arrived safe and sound this morning. I was stunned at the presentation and how generous they were with the samples (each one is 2mL, they sell a very similar kit on their website for like 50 bucks!)

Here's the entirety of what they sent me.


Nice little handwritten note from Elena, and plenty of reviewing material.


Lexington Avenue, the third Andy Warhol collaboration. It looks tasty right? Bond No. 9 calls them bon-bons, little 1.7mL wrapped vials.


A very nice Bond No. 9 folder with the press info inside.


Very cool. Hard to show but this was a very nice parchment paper.


Artwork at high-resolution and press info, and note pyramids, for Lexington Avenue, along with Riverside Drive and Wall Street (which I'd told Elena I had an interest in).


All the artwork.




So, with all that I think it's a safe bet there will be a little Bond No. 9 marathon on the blog, which should include reviews of...

Central Park
Wall Street
New Haarlem
Gramercy Park
Riverside Drive
Hamptons
Bleecker Street
Coney Island
Saks Fifth Avenue For Him
Chez Bond
Great Jones
Andy Warhol Silver Factory
H.O.T. Always

And, of course...

Bond No. 9 Andy Warhol Lexington Avenue

I'm fully aware of the reason they're sending me the stuff; if one person reads my reviews and makes a purchase their investment in me was well-placed, but it's still a nice little confidence booster and gives me a little extra drive in writing.

I'm sure I'm gonna find some new favorites out of this stuff and I hope I can shed some light for others too.
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post #2 of 11
9/9/08 at 11:26pm
Awesome! I'm getting into Bonds right now, so I'll be watching eagerly for your reviews. That press kit looks really impressive. I bought two bottles, and they sent me a thank-you note, so they do appear to be both media- and customer-savvy.

Don't discount the influence of bloggers and other smaller reviewers. At one time they were a novelty, but now they're a standard target for smart marketing. Bloggers have readers and readers are buyers. You're right - you sell me on one more Bond and they've made money on your press kit. And for every Basenoter that you sell on a Bond, there could be several more Base-lurkers and Googlers who drop money in Saks. But just stay honest and don't sell out on what you write, and you'll be respected by both sides - sellers and potential buyers.

Very cool!
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post #3 of 11
9/9/08 at 11:58pm
Wow! can't wait for your reviews.
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post #4 of 11
9/10/08 at 12:00am
Wonderful!

Looking forward to your reviews on these
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post #5 of 11
9/10/08 at 3:31am
This is a cool little kit. I came close to buying Andy Warhol Silver Factory during my last visit to Saks Fifth Avenue. I think it's probably one of the best Bond No. 9's out there, but I'll need to eventually justify the hefty price differential between this and two other incense masterpieces, Comme des Garçons Incense: Avignon and Kyoto.
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post #6 of 11
9/10/08 at 3:50am
very cool - thanks for posting the artwork, neat to see this.
Will definitely be exploring your blog, and pass it on to some of my friends.
Cheers!
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post #7 of 11
9/10/08 at 8:11am
Thread Starter 
Quote:
Originally Posted by Redneck Perfumisto View Post

But just stay honest and don't sell out on what you write, and you'll be respected by both sides - sellers and potential buyers.

I suppose that's what it comes down to for me. The whole premise of my writing has been that I'll give the nod to popular opinion, then tell you what I really think of it. It may sound like a non-issue but it's really rather difficult to speak disparagingly about a fragrance when the house was so generous in providing the materials. But at the heart of things it's mainly a question of ethics and when it comes down to that, I don't compromise. So I'll try not to suck up to Bond too much.
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post #8 of 11
9/10/08 at 9:09am
Wow! I always wondered what "press kits" are all about- now I know. Looking forward to the reviews (been enjoying yr. blog for a while now).
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post #9 of 11
9/10/08 at 9:37am
I do look forward to reading your reviews. My experience with Bond No. 9 is that they are very aggressive marketers. I made one purchase at the store over a year ago. Since then, I regularly receive samples in the mail (not complaining) and phone messages on my answering machine (am complaining). You received a lavish package, but expect a friend for life!
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post #10 of 11
9/10/08 at 9:55am
Very much looking forward to your reviews. And a wee bit jealous too

If you want to say something hateful - send the offending item to me and I can do it for you!
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post #11 of 11
9/10/08 at 10:16am
Thread Starter 
Quote:
Originally Posted by Therese View Post

I do look forward to reading your reviews. My experience with Bond No. 9 is that they are very aggressive marketers. I made one purchase at the store over a year ago. Since then, I regularly receive samples in the mail (not complaining) and phone messages on my answering machine (am complaining). You received a lavish package, but expect a friend for life!

Haha, oh dear. Thanks for the heads up.

Thanks for the kind words, guys and girls. It really does do wonders for my motivation.
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