Just purchased the Donna Karan reissues of Fuel for Men and Chaos - both gorgeous scents I would have missed completely had they not been re-released.
It occurs to me that many more classic deleted scents could be brought back to life if manufacturers took the DK approach and standardised (and simplified) the packaging.
As we all know, the packaging (bottle and box) represents the first or second largest cost in a scent - depending on how much is spent on marketing. The juice itself is a negligible cost and, with older scents, the development cost has long been paid for.
Standardised packaging (same bottles, same boxes, with the colour of the label changing) would reduce the costs significantly, especially if the chosen bottle is a simple shape and the box is a simple style. The niche houses have long known this - look at the bottles from Annick Goutal, l'Artisan, Andy Tauer or Diptyque - and it doesn't affect our enjoyment of the scents themselves.
In fact, I prefer more simple packaging and would happily forego silly bottles (many of which look great but don't work properly) if it meant I could own some of the deleted classics discussed with such fervor on these pages.
Additionally, such unified packaging looks great on the shelves. Just look at the aforementioned Donna Karan series in the store...
It could allow for many lost greats to find their way back onto out shelves.
(There'd be an added benefit of casting a wider customer net too, as simplified packaging would allow more scents to be perceived as unisex...)
Any thoughts? And any suggestions for a scent "series" that should be reissued in a similar fashion to the DKs?
It occurs to me that many more classic deleted scents could be brought back to life if manufacturers took the DK approach and standardised (and simplified) the packaging.
As we all know, the packaging (bottle and box) represents the first or second largest cost in a scent - depending on how much is spent on marketing. The juice itself is a negligible cost and, with older scents, the development cost has long been paid for.
Standardised packaging (same bottles, same boxes, with the colour of the label changing) would reduce the costs significantly, especially if the chosen bottle is a simple shape and the box is a simple style. The niche houses have long known this - look at the bottles from Annick Goutal, l'Artisan, Andy Tauer or Diptyque - and it doesn't affect our enjoyment of the scents themselves.
In fact, I prefer more simple packaging and would happily forego silly bottles (many of which look great but don't work properly) if it meant I could own some of the deleted classics discussed with such fervor on these pages.
Additionally, such unified packaging looks great on the shelves. Just look at the aforementioned Donna Karan series in the store...
It could allow for many lost greats to find their way back onto out shelves.
(There'd be an added benefit of casting a wider customer net too, as simplified packaging would allow more scents to be perceived as unisex...)
Any thoughts? And any suggestions for a scent "series" that should be reissued in a similar fashion to the DKs?
