Greetings from to everyone at Basenotes Community!
My name is George Zaharoff and if you're a real fragrance connoisseur you're familiar with the Zaharoff fragrances (if not, google "Zaharoff Fragrance WWD" and you can read the articles).
I launched a 1.7 oz bottle of Zaharoff Pour Femme in one Nordstrom door in 1998 and slowly opened all their doors, then Bergdorf Goodman, and finally Neiman Marcus. Around 2000, I launched the very successful "Zaharoff Pour Homme" exclusive to Neiman Marcus and Bergdorf Goodman. Over $50 million worth of the fragrance was sold in 10 years - including 150 Baccarat limited edition parfum bottles. The entire family is on www.georgezaharoff.com
The fragrance industry is very capital intensive and everything had been done in-house. The Zaharoff fragrance grew rapidly to the point where we were just about to sign onto an agreement with a much larger distributor. Literally September 11th, 2001 changed everything, and I decided to give myself a small break.
I destroyed ALL leftover product rather than sell it to secondary markets to keep the brand pristine (Zaharoff has several licenses for suits, shirts, furnishings, etc. sold at select Nordstrom doors).
With a redesigned packaging but the same "juice" I am going to relaunch the Zaharoff Pour Homme first via the www.zaharoff.com website just in time for the 2008 holidays and then slowly open distribution to select retailers in 2009.
Thank you for reading and if anyone has any questions about Zaharoff or everything from creating a fragrance to packaging to marketing, I am intimately familiar with this industry, since I've been through it all.
Best wishes,
George Zaharoff
My name is George Zaharoff and if you're a real fragrance connoisseur you're familiar with the Zaharoff fragrances (if not, google "Zaharoff Fragrance WWD" and you can read the articles).
I launched a 1.7 oz bottle of Zaharoff Pour Femme in one Nordstrom door in 1998 and slowly opened all their doors, then Bergdorf Goodman, and finally Neiman Marcus. Around 2000, I launched the very successful "Zaharoff Pour Homme" exclusive to Neiman Marcus and Bergdorf Goodman. Over $50 million worth of the fragrance was sold in 10 years - including 150 Baccarat limited edition parfum bottles. The entire family is on www.georgezaharoff.com
The fragrance industry is very capital intensive and everything had been done in-house. The Zaharoff fragrance grew rapidly to the point where we were just about to sign onto an agreement with a much larger distributor. Literally September 11th, 2001 changed everything, and I decided to give myself a small break.
I destroyed ALL leftover product rather than sell it to secondary markets to keep the brand pristine (Zaharoff has several licenses for suits, shirts, furnishings, etc. sold at select Nordstrom doors).
With a redesigned packaging but the same "juice" I am going to relaunch the Zaharoff Pour Homme first via the www.zaharoff.com website just in time for the 2008 holidays and then slowly open distribution to select retailers in 2009.
Thank you for reading and if anyone has any questions about Zaharoff or everything from creating a fragrance to packaging to marketing, I am intimately familiar with this industry, since I've been through it all.
Best wishes,
George Zaharoff
