Nautica in cooperation with Coty Beauty introduces their new fragrance Oceans, which is due to appear on the market in March 2009. Oceans represents a fragrant journey created by a special technology, based on water and rounded with fresh, green ingredients.
It is interesting that ingredients and packaging are biodegradable, which suggests that creators paid attention on preserving the environment. Perfumer of the house of Coty, Michel Mane was in charge of composition of perfume Oceans, which is water-based and allows for a concentrated oil load of up to 20 percent to be built into it, thanks to a new technology.
Such concentrations contained two to three per cent of oil so far, but Oceans contains 10%. This technology decreases skin drying and irritation to a great measure, when talking about alcohol-free fragrances like Oceans.
Oceans has top notes of ocean air and lemon tonic; a heart of sea salt rose, lavender reef and geranium, and a drydown of amber crystals, sun-drenched teak and regatta accord. The fragrance is constructed as an aquatic fougere.
The flacon is created as a signal flag, crowned with a silver stopper which has logo of the brand engraved in the top, designed as cleat on a sailboat. Theme of ecology which follows this edition, includes outer packaging being made of 30% recycled materials and can be recycled further (100%).
Oceans is available as 50 and 100ml edt, with 100 ml after shave balsam and 75 ml deodorant stick.
Source: WWD
