Originally Posted by Wordbird
To go back to the topic (sorry for diverting things there, though scent and flavour are intrinsically linked) I wonder if we ever will have fragrances that give us hope, strength, fortitude, compassion...?
Maybe. when coin ferrel's The New World was released in Japan, the theater employed smell o vision technoloy where the odors were downloaded to a LAN and projected through drums of oil that were hooked up to the projector to give perfect timing and concentration.
info is all over the web on it but: "Scents included: floral for romance scenes,peppermint & rosemary for tear-jerking moments,orange & grapefruit for joyful sequences, and eucalyptus, tea tree & herbs for angry scenes."
dont know if they were effective though. some people love the smell of pine. at work, during christmas, the cedar, balsam, miseletoe, pine candles were flying off the shelf. suppose for some i was a nostalgic, homey smell. for me, its an unconscionably offensive odor that triggers my gag reflex just thinking about it. i LOVE the smell of ozone, which some find offensive. i think the smell of cooking bacon is fan-f*cking-tastic, while a vegetarian or someone who wont eat pork finds repulsive.
its such a subjective experience, more so than with sound and color. i dont think there is a universal good smell. but its an interesting idea for smell to be used in advertising as the selling mechanism.