It was a very innovative fragrance when it first came out, back in the previous centuary. Nothing had smelled like it before. It was instantly very modern, yet retained "the bones" of a classic barber shop scent structure and "feel". The sweetness combined with the heavy handed vanilla base was delicious and very much loved by the ladies. It also kickstarted the "metrosexual movement" and thus began a trend in fragrance that created many immitators ever since. A trend that has hardly died down even now.
So all in all, it was (and is) a true classic scent that was loved by many. It was a very pleasant and captivating scent. However the problem became those "many".... Every Tom, Dick, Harry, Larry, their brothers and cousins all started wearing it. And even worse many of those "many" used it in abundance. They had no descretion when spraying it on. It was almost as if they were applying it on with an industrial sprayer. So ... instead of the lovely fragrance it was, it became this weapon, bludgeoning every one in it's path with that "killer sillage" that every second person had on. That fact unfortunately killed the luv for that fragrance that the people with sensible spray trigger fingers had for this fragrance , once and for all. What a pitty that some people always make it their mission in life to spoil it for the rest of us. Or maybe they are just oblivious ... but they shouldn't be !