Originally Posted by Bandit
ok, there is always that thought, that all the big perfumers and houses just recently got to know the fact, that oakmoss will be restricted (not 01.01.10, this is also a misinformation, as far as i'm concerned, it's in march or april, but you can find it in the orginal ifra paper).
what about 31 rue cambon? it was released 2007, when was it planned? it's that big marketing thing, that it's the one
chypre, that doesn't have oakmoss. who would care about it, unless oakmoss would be restricted some day soon. there was up until the recent years never the need or the urge or the will to create a chypre without oakmoss, but 1 (or 2 or 3) years ago chanel decided, without the ifra in mind: now it's about time, to create a chypre without oakmoss. yeah, alright, what an outstanding timing!
i can tell you first hand, that marketing and positioning stratetegy is the first step in creating any product, at least, if you are one of the biggest ones in business. i'd guess, that no nose is allowed to create anything for chanel, until the target group for the product and than the strategy and the positioning is steady. you don't create the first chypre without oakmoss (or choose to market it as such), without the planners have decided to do so. the process of positioning and marketing needs months alone.
and now tell me, that it was such a big surprise for everybody in the business, that oakmoss will be restricted.
one more argument: there were a lot of chypres, that were discontinued the last years, but mostly early in this century, although they were much loved and are now the most looked after gems in ebay. the ones that sold/sell well were being reformulated. "they" probably knew that the "old" ingredients wouldn't make it the next years, so they on the one hand discontinued, what wasn't profitable enough to reformulate and on the other hand only reformulated, what would be sold even if it would smell tremendously different. most of it took place, when ifra 43 wasn't even thought about.
why do i say that? because i'm still convinced, that most reformulations were already made with knowledge of the "new" restrictions. to buy it now means with big possibilty to buy the product, that will be there the next and the following years.
in the end, it will be your decision: if you are fearless, don't buy, but if you are really concerned, buy, it doesn't harm anybody. and you can be sure about one thing: even if there would be proof, let's say in july 2010, that there weren't any reformulations at all, there will be heaps of people swearing, that their favourite scent has been changed.
the by far most informative and unemotional source is the perfumeshrine, i think. i highly recommend to read the posts about this issue.