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More Guerlain Newness

post #1 of 19
4/22/09 at 4:13pm
Thread Starter 
How many releases are they going to do through 2009 !!!!

3 new frags available from June $220 each

Paris - Moscow , lemon, plum, pine needles, absinthe, red currants, white musk, tonka bean.

Paris - New York , bergamot, cardamom, cinnamon, cedar, vanilla.

Paris- Tokyo , green tea, jasmine, violet, Hinoki cypess

http://perfumeshrine.blogspot.com/
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post #2 of 19
4/22/09 at 5:01pm
Besides those three, there is Sophie and Gold

http://perfumesmellinthings.blogspot...-releases.html
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post #3 of 19
4/22/09 at 5:22pm
Paris - NY sounds good.
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post #4 of 19
4/22/09 at 6:18pm
Guerlain has become quite adept at making sure those that follow the house always have something to sample and/or purchase.
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post #5 of 19
4/22/09 at 8:05pm
I'm excited. But the prices on these new releases are too high. I love Guerlain, but when I see greed I've gotta call it like I see it.
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post #6 of 19
4/22/09 at 8:13pm
This isnt a smart move by Guerlain esp in such economic times
unless they are trying to leech the big rollers and then plan on dropping a huge price cut for the rest of us normal people
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post #7 of 19
4/22/09 at 8:40pm
It is kind of sad when Estee Lauder chooses to release a scent only once every few years, so that it will be well crafted, but the house known for releasing scents after years of creation is now pumping them out like Coty on speed is absolutely a horreur. I do not see any redeeming qualities in what Guerlainis doing, or who they have become. My dollars are put to much better use scavenging through consignment shops finding unique vintage treasures. I once found a pristine Miss Dior parfum, unopened 4ml, that deserved my money, not the soul-less conglomerate Maison Guerlain is now. $220 each, my goodness such audacity.
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post #8 of 19
4/22/09 at 9:50pm
Bad timing. yes. But if it's any good, it should be worth saving up for. And surely Guerlain do need a special hit this time around after the recent ho-hum new releases.
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post #9 of 19
4/22/09 at 9:53pm
220 USD bottle instead of 1000+ USD tour - could it be more economical?
;-)
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post #10 of 19
4/23/09 at 12:21am
I do hope this is a case where the listed notes don't do the frags justice because they sound sinfully boring to me, especially at$ $220 a bottle! Sophie does sound like it has some potential, though.
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post #11 of 19
5/11/09 at 8:13am
Guerlain puts out 20 new fragrances each year, and they have always had this tradition. What is new is how exclusive and expensive the presentations are, which indeed is quite sad. Les Secrets de Sophie is 300 for 60 ml EdP. Read more here: http://monsieurguerlain.blogspot.com...limar-xxx.html
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post #12 of 19
5/11/09 at 8:37am
Thread Starter 
None of this years new releases have shown up at my Guerlain stockist

Are most boutique exclusives or will they be more widely available ?
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post #13 of 19
5/11/09 at 8:50am
Widely: Habit Rouge Sport, Idylle (the new feminine, not named Gold after all), Insolence Eau Glacée

Boutique: La Petite Robe Noire, Les Secrets de Sophie

Japan: Mitsouko Fleur de Lotus

Not sure: The Voyage Collection (some sites mention widely)

Quote:
Originally Posted by Pour_Monsieur View Post

None of this years new releases have shown up at my Guerlain stockist

Are most boutique exclusives or will they be more widely available ?
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post #14 of 19
5/11/09 at 9:45am
Mr. Guerlain: I assume with boutique you mean the Paris store? the Guerlain store-in-store I visit often here in The Netherlands doesn't carry LPRN or LSdS...

EDIT: I really enjoyed reading the Thierry Wasser/JP Guerlain interview you posted a link to on your blog, btw!
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post #15 of 19
5/11/09 at 10:05am
Tokyo sounds nice, but freaking 220 - I dunno about that.
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post #16 of 19
5/11/09 at 10:50am
Who is behind Guerlain's business plan? It appears to be a committee rather than a singular vision.
Too many flankers, trios, limited editions and on and on. Guerlain seems to want it both ways, exclusive and High Street; Sephora and 68 Champs Elysee - I guess they're owned by the same conglomerate, after all.
Yes, Guerlain is the Parfum Monolith, but mixing beautifully finished products and let's see if it gets popular limited editions is too much too soon for me.
Guerlain's concept is taking on the confusion of a penny candy store.
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post #17 of 19
5/12/09 at 11:34am
In the first twenty years or so of the 20th century, Jacques Guerlain released quite a few heliotropin perfumes smelling a lot like Après L'Ondée / L'Heure Bleue - as we now know, only these two survived from that big segment. I think that with today's tastes for diversity and newness we'd say that Guerlain should try and experiment more in the lab before releasing it all. That said, the Guerlain picture of today can sometimes seem slightly too diverse and confusing for someone who wants to explore (and own ) it all...
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post #18 of 19
5/13/09 at 12:31am
a few month ago I posted an article that explained Guerlain commercial strategy: "masstige" id est mass prestige ...they try to be present in any place of the perfume market: "mass" market, luxury/niche and highly exclusive/tailormade
and I think it does work; very rich people get the feeling of exclusivity and less rich people get the feeling of having some luxury items ...
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post #19 of 19
5/13/09 at 12:50am
Do you happen to recall where you found the article? Or did you write it yourself?
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