Originally Posted by Royal
Yeah, I think it's just a relabeling. Versace Blue Jeans was an older fragrance in a dated container, and one of the only jeans still in production. It still sells well, but Versace probably didn't want to dilute their brand name as a luxury brand by selling a 15 dollar fragrance. Thus, Versus.
I did a little more research and apparently, Versace does not drop prices if they can help it, so in order to provide lower priced items in this market especially, they are releasing several items under the Versus name.
Totally unrelated, i picked up a $1500 Versace suit yesterday for a mere $160 at Nordstrom Rack in downtown Chicago!! I couldn't believe it.