Quote:
Originally Posted by
surreality 
Education, upbringing and the dominant culture that one is immersed do affect one's tastes, but tastes are just preferences, and preferences (or any value judgments) are purely subjective in nature. Just because one has a higher level of education does not mean that their opinions about a matter of taste are any more objective than a total novice's.
Yeas, I agree... to some extent. I am having in mind other conditions that can be qualified as "objective": take cow milk. Forensic anthropologists say that it was included in diets due to poor exposure to sunlight. That actually means individuals descending from people that used to live in areas with short sunlight spans have a bigger probability of liking milk than say, descendants or natives from the Andes - which, as a matter of fact, just don't drink it nor they eat cow milk-related products, like cheese. That is why the consumption of milk and milk - related products is typical of rich Peruvians, which most of them happen to be white, educated and rich.
Quote:
Originally Posted by
surreality 
I think you are using perception in a different way than I am. For me, perceptions are those datum given to us by the senses; touch, taste, smell, sight and hearing. Marketing doesn't change our perceptions, it changes our conceptions; the ideas that we form about a percept.
Well, you just made a point that is ground for some serious academic discussions in Marketing: is Marketing able to change attitudes? One opf tha ways to do it might be through concepts - "you may think this products does X, but it also does Y". The point is that the way these concepts are perceived are key - if I had a bad day due to factor Y, I will pay attention to the concept, but I won't buy it, and the resulting perception will be negative.
Quote:
Originally Posted by
surreality 
I think knowing to much about the "behind the scenes" of the perfume business would take away some of the enjoyment we get from perfume. Just as a a film-maker doesn't watch films the same way the general public does, a perfumer would experience perfume in a totally different way than the average hobbyist.
Yes, it may have a bad effect on the fun, but still, technical judgment might as well have a good impact in it. Well, I am sort of freaky in that sense. Guess it would work on me, don't know on you. That is why I mentioned that, ideally, one should enjoy this hobby without much ado, but a critical attitude does not harm anybody.
A final word on taste formation and its relation with social background of individuals: Pierre Bourdieu studied extensively the way taste is shaped in a book called Distinction: A Social Critique of the Judgement of Taste. It has been quite criticised because of its deterministic approach. More on Bourdieu:
http://en.wikipedia.org/wiki/Pierre_Bourdieu
For a criticism on Bourdieu's approach, Bernard Lahire confronted the arguments in Distinction in a book called La Culture des Individues. There is a short article on him in the French Wikipaedia.