Quote:
Originally Posted by
petruccijc 
My SOTE for a friend's wedding is
Histoire des Parfums 1740 Marqius des Sade.
There has to be something oddly ironic there somewhere...
Anyway, today's SOTD is my first test of
Andy Warhol's Silver Factory by
Bond No. 9.

Andy Warhol redefined art, largely by taking the familiar, swathing it in new color, and presenting it as fine art. Celebrity photos, soup cans, whatever - he took images that were in the familiar pantheon and basically declared them art.
Silver Factory does that with a smell, and the smell is hamster cage. We all know it from growing up - the cedar shavings, plastic and metal, and the musky urinous smell of the hampster. Much like celebrity images or a Campbell's soup can, it's immediately familiar. But Silver Factory redefines one of the most familiar scents in suburban Americana by juxtaposing it with swatches of odor that come and go (berries, flowers, amber, smoky rubber, and even Coca-Cola). And, in the Warhol tradition, simply saying that it's art makes it art. (It could be argued that giving it a list of notes like "wood resin" and "incense", as well as charging $230 for the smell of a hamster cage makes it art, too...)
I could write a sizable essay on this, but I'll stop now, because it's getting late. Happy weekend everyone!