Hi all!
I think SMM's TdH review is an invitation to a thread of its own.
I can see the common sense behind his assertion that it seems ridiculous to consider popularity a bad thing, but I would argue that this is the result of so much crap being popular.
Whether you're talking about music, movies, perfumes, or whatever, it has become exceptionally rare for anything to become popular just because it's particularly good. Most of the time, popularity comes from appealing to the lowest common denominator and backing it up with an enormous marketing and P.R. budget. Honestly, most top-grossing movies or top-rated TV shows are just terrible. And that equation (popularity = horrible workshopped crap with no artistic merit) tends to taint the few bright things that become popular based on their own quality. I think this is the taint that stains TdH, and while I feel sorry for TdH, I stand by my opinion that most popular corporate product out there posing as "art" is pretty awful, be it the new Diesel cologne in the fist bottle, Disney-channel teen-pop music, Dancing with the Stars, or this week's new explosion movie.
Anyway, off my soapbox now...
My SOTD is pretty much the opposite of popular - it's pretty much unknown.
Cosmic Wonder Light Source is Japanese art enclave that publishes printed works, hosts and creates art installations, and creates a yearly couture clothing collection that's quirky, to say the least:

New York's Six Scents charity project teamed them up with up-and-coming perfumer Philippe Paparella-Paris to create
3, also known as
The Spirit Of Wood.

It kicks off very, very spicy, with a bright combination of dried ginger, numeg, and a really dry vetiver. As time passes, it opens up into a deep woody scent, based on hinoki. The bright herbs of the top fade into a sort of background brightness.
The perfumer describes this as trying to capture the sensation of walking through a eucalyptus grove, which it achieves quite well, but without the actual medicinal smell of eucalyptus. It's more like a lush, verdant forest.
All in all, very nice, and not too expensive...