If you go to the By Killian website, an interesting feature is the listing of the Perfumer's Formula.
By formula, it gives the amount in grams of each raw material to compose a kilogram (of fragrant components, not stuff like alcohol, etc).
Go to the website and select any fragrance. Then click on 'To Discover the Perfumer's Formula'. For example, Straight to Heaven lists 9 ingredients in proportions from 5 grams to 300 grams. (See: http://www.bykilian.com/en/les_fragr...ght_to_heaven/ and click the link).
So... what do you think of conveying this information? Wonderful transparency? A gimmick? I would like to believe the former.
Any other houses convey similar levels of detail?
By formula, it gives the amount in grams of each raw material to compose a kilogram (of fragrant components, not stuff like alcohol, etc).
Go to the website and select any fragrance. Then click on 'To Discover the Perfumer's Formula'. For example, Straight to Heaven lists 9 ingredients in proportions from 5 grams to 300 grams. (See: http://www.bykilian.com/en/les_fragr...ght_to_heaven/ and click the link).
So... what do you think of conveying this information? Wonderful transparency? A gimmick? I would like to believe the former.
Any other houses convey similar levels of detail?




