Originally Posted by sean-dt
Even if Creed like to lie through their teeth about their perfumes and their heritage, I don't think they would generate so much interest if their perfumes weren't capable of living up to the hype. If the myth were true it wouldn't make the perfumes smell any nicer..
Maybe and maybe not. I would place a number of houses ahead of Creed in the arena of perfumery but they have absolutely no equal in terms marketing writing and chutzpah and that can be even more important than the quality of the product. Creed has an extraordinarily seductive marketing strategy ("Smell like a king/Pope/President! Generations of unbroken quality!") but their master stroke is in setting the price so high. Some advertising theorist call it a "rationalization trap" in which we align our thinking to match our past actions to reduce cognitive dissonance. If you have made up your mind to shell out $250 for a bottle of Imperial Millesime and you open the bottle only to discover a perfume of middling quality well . . .you would feel foolish. But you might re-evaluate your opinion, rationalizing that if you like
the perfume not only will you have the same excellent taste as Hammurabi/JFK/whomever but you will also not be a fool.
That's not to say that all Creed fans are delusional puppets of advertising (we all are :P ) and that the perfumes have no merit, just a caveat. They do make some nice fragrances but the real Creed product is the feeling of exclusivity and that, I think, is what generates so much buzz.
And all of their marketing, heritage, famous customers, etc. appears to be, at best, unsupported and outright lies at worst. Personally, I merrily despise them for their shameless deception and contempt of their customers while admiring their viperous ingenuity.