I recently bought the GIT bodywash. I'm not impressed. The posters gave me high hopes, this fell very short. Needless to say, I recall smelling a bottle at Nordstroms and got a similar vibe ("doesn't really seem that great"). However, I had been sniffing all day and gave it the benefit of the doubt this time.
It's pretty weak. My Guess Man body wash which is 4 years old has at least 2-3x the concentration of fragrance than this GIT bodywash. Even your everyday Axe or Old Spice washes are at least 2 times as strong, if not stronger.
I admit, the lather is great and the gel is thick and rich. But for $72 I'd expect it to be moderately loaded with the fragrance. The candle (unlit, still in box) actually smells stronger than this body wash.
My verdict: Not worth $72. Nor 50. Nor 25. I'd pay $20 max for this maybe.
(I paid $250 retail for the juice 4 oz, and I think that is worth every cent.)