From the NPD Group, Inc:
More here:
http://www.npd.com/press/releases/press_100323.html
One tidbit I'm particularly happy to read:
I think manufacturers will finally catch on that if they're going to release boatloads of new fragrances every year, they need to sell smaller unit amounts if they hope to sell any at all, because people can more easily justify having 10 or more 30ml bottles than 10+ 100ml bottles (I'm thinking of the average consumer, not the average BNer
).
The overall industry decline was primarily driven by fragrance. Total sales of fragrance totaled $2.48 billion in 2009, down ten percent in both mens and womens.
More here:
http://www.npd.com/press/releases/press_100323.html
One tidbit I'm particularly happy to read:
In womens fragrance juices* sales of smaller sizes (1 ounce and under) worked for both mens and womens fragrances. Womens fragrance juices under one ounce grew 8 percent in units, versus annual 2006.
I think manufacturers will finally catch on that if they're going to release boatloads of new fragrances every year, they need to sell smaller unit amounts if they hope to sell any at all, because people can more easily justify having 10 or more 30ml bottles than 10+ 100ml bottles (I'm thinking of the average consumer, not the average BNer
).
