Ok guys. Here's the dealio. You're starting your very own fragrance house, simply called "Your Name", I know very "niche" 
. You have the option of choosing any 5 pre-existing fragrances as your launch scents. Here is your aim.
1) First and foremost, your goal is to become a huge success. You plan on marketing your fragrances similarly to how Creed does, a sort of mid-niche, available at most high-end department stores (i.e Neiman Marcus, Saks, etc.)
2) Make sure your fragrances represent a large enough segment of the market, so as to not pigeon-whole yourselves into one category a la Serge Lutens.
3) Since you are rising up from the ranks of Base Notes, you'll not want to forget that there are a legion of frag-heads out there expecting complex works of art. So no copping out and releasing only pop-fragrances!
* Feel free to describe what segment of the market each fragrance you chose is targeting.
** For the sake of making this simpler, we are entering the market as a producer of masculine fragrances (or unisex).
As for mine?
Penhaligons Endymion: My "noire" fragrance. The sexy, suave, night on the town, ladies man fragrance of choice.
Serge Lutens Chergui: (Unisex) My fall/winter oriental.
Divine L'Homme de Couer: My casual, confident, yet demure everyman scent. Out Creeds Creed.
Diptyque Philosykos: (Unisex) My spring/green entry.
Amouage Reflection: My slightly outspoken, flamboyant, club scent.
. You have the option of choosing any 5 pre-existing fragrances as your launch scents. Here is your aim.1) First and foremost, your goal is to become a huge success. You plan on marketing your fragrances similarly to how Creed does, a sort of mid-niche, available at most high-end department stores (i.e Neiman Marcus, Saks, etc.)
2) Make sure your fragrances represent a large enough segment of the market, so as to not pigeon-whole yourselves into one category a la Serge Lutens.
3) Since you are rising up from the ranks of Base Notes, you'll not want to forget that there are a legion of frag-heads out there expecting complex works of art. So no copping out and releasing only pop-fragrances!
* Feel free to describe what segment of the market each fragrance you chose is targeting.
** For the sake of making this simpler, we are entering the market as a producer of masculine fragrances (or unisex).
As for mine?
Penhaligons Endymion: My "noire" fragrance. The sexy, suave, night on the town, ladies man fragrance of choice.
Serge Lutens Chergui: (Unisex) My fall/winter oriental.
Divine L'Homme de Couer: My casual, confident, yet demure everyman scent. Out Creeds Creed.
Diptyque Philosykos: (Unisex) My spring/green entry.
Amouage Reflection: My slightly outspoken, flamboyant, club scent.
