Part of the problem is uneducated consumers. Like everything in this youth-based society, skill and experience is perceived as a negative (i.e. ‘old’), not a positive! We continuously sabotage ourselves by our fickle disposal of hard-earned knowledge and seem doomed to accelerate without gaining any speed. Since companies have essentially abandoned ethics and art, compelled solely by profits and the bottom line, so goes the consumers AND the goods.
If you make a product of true quality, and teach your youth what actually IS quality from the start, (this applies to everything, not just perfumery), then companies will have less incentive to stray from what is the best balance of success, and then EVERYONE wins; you have wonderful products, profitable businesses and an evolving society or art form.
Frankly, it’s hard to believe that an art form, based on one of the 5 human senses no less, has such little appreciation and essentially no educational forum in our societies. The vast majority of people have only a rudimentary exposure to different scents, or at least have boiled all of the ones they smell down to either ‘eouuu’, or ‘ahhh’, that any hope of unraveling this deeply entrenched unsophistication seems almost hopeless.