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Perfume industry professionals want to react against the crisis ...

post #1 of 8
4/12/10 at 11:14pm
Thread Starter 
http://www.premiumbeautynews.com/Per...essionals,1814

Interesting

yours EauxM

P.S. btw thanks for voting for "Manoumalia"
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post #2 of 8
4/13/10 at 12:00am
Thanks for sharing!

It shows that even in the elusive and luxurious fragrance industry, some (partly) Keynesian measures may still be useful: including a "mix" between more skilled personnel, emphasis on value added, on market segments and various other anti-recession actions
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post #3 of 8
4/13/10 at 2:33am
Interesting article

but i guess the fragrance industry killed themselves - like how workers in china drove down their wages by working for lower pay to the point where graduates just wont work in offices anymore -- they'd rather go back to farming instead. when everyone does that the employer just isnt obligated to give you higher pay -- because someone else is willing to do it cheaper.

In a way the actions of the fragrance industry of depending too much on marketing and less on the scent itself, not to mention overflooding the market with products, killed the whole industry as well. So we get alot of scents by different houses that are similar to one another, thus suffocating the whole industry.

And like the article suggests, when these companies focus more on quality and less on getting people to buy them, things will change
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post #4 of 8
4/13/10 at 5:17am
Thanks for the article.

One problem I see in perfume marketing is the poor availability of perfumes other than designer and celebrity scents in most locations. People don't generally buy what they can't try, and although we on Basenotes know about how/where to purchase samples, most people do not.

There need to be more brick and mortar venues for niche scents and for the harder-to-find Guerlains, Chanels etc. Why must I travel to NYC or Boston to smell them? They would be bound to sell more if people had easier access to a wider range of perfumes.
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post #5 of 8
4/16/10 at 5:38am
Excellent point, 30 Roses! Availability sells more! I can understand some products being sold as 'exclusives' to a particular store sometimes, so the store will draw customers with that cachet, but our smaller cities truly need more outlets for quality scents.

Reine
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post #6 of 8
4/16/10 at 12:29pm
Thank you for posting this. Too bad people don't buy perfume anymore. They *do,* however, buy scented deodorants, detergents and room sprays.
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post #7 of 8
4/16/10 at 1:53pm
Part of the problem is uneducated consumers. Like everything in this youth-based society, skill and experience is perceived as a negative (i.e. ‘old’), not a positive! We continuously sabotage ourselves by our fickle disposal of hard-earned knowledge and seem doomed to accelerate without gaining any speed. Since companies have essentially abandoned ethics and art, compelled solely by profits and the bottom line, so goes the consumers AND the goods.

If you make a product of true quality, and teach your youth what actually IS quality from the start, (this applies to everything, not just perfumery), then companies will have less incentive to stray from what is the best balance of success, and then EVERYONE wins; you have wonderful products, profitable businesses and an evolving society or art form.

Frankly, it’s hard to believe that an art form, based on one of the 5 human senses no less, has such little appreciation and essentially no educational forum in our societies. The vast majority of people have only a rudimentary exposure to different scents, or at least have boiled all of the ones they smell down to either ‘eouuu’, or ‘ahhh’, that any hope of unraveling this deeply entrenched unsophistication seems almost hopeless.
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post #8 of 8
4/18/10 at 2:54pm
All very good replies. Make difficult to find product more affordable and available, listen to customers, stop the rediculous high pricing, and educate the public to see fragrance as the most affordable level of fashion purchase. Return art to the juice and bottles. Are you listening fragrance industry? Oh, and rein in the IFRA organization and place discalimer labels on the products.
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