From Entrepreneur.com, an article on how Le Labo hit it big:
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You can see why, when Penot and Roschi set out to finagle a round of financing--which Penot thought would be a cakewalk, given his deep industry connections--Le Labo was not an easy sell. In fact, big beauty's execs were the biggest naysayers of them all.
"They told us, OK--this is ridiculous,'" Penot says of his initial meeting with the brass from a major beauty company. Penot and Roschi's four-bottles-a-day sales goal for the first store drew the biggest laughs of all: A bottle of Le Labo--a name that the execs deemed "unpronounceable"--carries a $200 price tag, about double what the major brands charge. "They said, Just send us a résumé. We're gonna find you a job.'"
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http://www.entrepreneur.com/magazine...ay/205990.html
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You can see why, when Penot and Roschi set out to finagle a round of financing--which Penot thought would be a cakewalk, given his deep industry connections--Le Labo was not an easy sell. In fact, big beauty's execs were the biggest naysayers of them all.
"They told us, OK--this is ridiculous,'" Penot says of his initial meeting with the brass from a major beauty company. Penot and Roschi's four-bottles-a-day sales goal for the first store drew the biggest laughs of all: A bottle of Le Labo--a name that the execs deemed "unpronounceable"--carries a $200 price tag, about double what the major brands charge. "They said, Just send us a résumé. We're gonna find you a job.'"
.......
http://www.entrepreneur.com/magazine...ay/205990.html
