18 years after Angel and 5 years after extraordinary Alien, Thierry Mugler is saluting femininity. The new edition will thrill all fans of his creations. It is named Womanity and it arrives in stores in autumn 2010. Thierry Mugler with Womanity plans to launch (for the third time) a bestseller perfume and which will attract the public for years. Euphoria and positive mood before launching the third 'big' edition for women can be felt in the air!
Womanity is a word created to connect femininity, humanity and city. An overture to this edition began in March 2010 when Mugler launched Womanity.com web site with an idea that every woman cooperates in its creation and finishing touch. With an aim to create contents for the website, one story is finished by several women, each of them writing on her page. Contest asks women to give creative ideas for a particular project or cause. The winner will work with Mugler to finish the website.
Fragrance WOMANITY was created as a part of this phenomenon, in a pink flask. Connections between women are presented as chains and ring on top of the flask which is decorated with metal frieze with symbolic design. Design of the top part of the flask and beautiful frieze figures can be interpreted as Gothic or Art Deco style. Mugler's idea was however that the frieze encapsulated and depicted women of all generations.
Composition of Womanity was created by Mane, as a powerful contrast of elements. By using the new molecular process of extraction, Mane manages to extract natural aromas of fig for sweet accords. Savory notes originate from caviar and the structure in ensured by fig wood aromas. Pierre Aulas, olfactive director of Clarins Fragrance Group, says that it is a true challenge to work on Mugler's idea of combining savory and sweet notes.Womanity will be available in three amounts – 30, 50 and 75 ml EDP. Besides the fragrance, the collection is accompanied by perfumed shower gel and body milk and body cream, 200 ml each. In accordance with environmental awareness of users, the flask was created as refill edition, and outer carton is minimal, without leaflets and additional accessories. The outer carton was designed in a special way; when you open it, you will see the idea about the fragrance printed on the inside. courtesy of WWD and photo Thierry Mugler Parfums
Womanity is a word created to connect femininity, humanity and city. An overture to this edition began in March 2010 when Mugler launched Womanity.com web site with an idea that every woman cooperates in its creation and finishing touch. With an aim to create contents for the website, one story is finished by several women, each of them writing on her page. Contest asks women to give creative ideas for a particular project or cause. The winner will work with Mugler to finish the website.
Fragrance WOMANITY was created as a part of this phenomenon, in a pink flask. Connections between women are presented as chains and ring on top of the flask which is decorated with metal frieze with symbolic design. Design of the top part of the flask and beautiful frieze figures can be interpreted as Gothic or Art Deco style. Mugler's idea was however that the frieze encapsulated and depicted women of all generations.
Composition of Womanity was created by Mane, as a powerful contrast of elements. By using the new molecular process of extraction, Mane manages to extract natural aromas of fig for sweet accords. Savory notes originate from caviar and the structure in ensured by fig wood aromas. Pierre Aulas, olfactive director of Clarins Fragrance Group, says that it is a true challenge to work on Mugler's idea of combining savory and sweet notes.Womanity will be available in three amounts – 30, 50 and 75 ml EDP. Besides the fragrance, the collection is accompanied by perfumed shower gel and body milk and body cream, 200 ml each. In accordance with environmental awareness of users, the flask was created as refill edition, and outer carton is minimal, without leaflets and additional accessories. The outer carton was designed in a special way; when you open it, you will see the idea about the fragrance printed on the inside. courtesy of WWD and photo Thierry Mugler Parfums
