So, it looks like I am in the minority (very surprising to me) of people that will choose a fragrance on smell alone, and don't care that much if it has less than optimum longevity.
I want to ask those that posted that poor longevity is a 'deal breaker', no matter how much they like the actual fragrance, a hypothetical question or two.
1. What if your 'Holy Grail' or your favorite all time fragrance, the one you can't be without, was reformulated? The reformulation smelled exactly like the old formulation to your nose, but now it had poor longevity. Would you stop buying it?
2. Does a fragrance with great longevity gain any points in your opinion, based purely on it's great longevity?
3. Will you buy a 'borderline' fragrance if it has exceptional longevity?
I want to ask those that posted that poor longevity is a 'deal breaker', no matter how much they like the actual fragrance, a hypothetical question or two.
1. What if your 'Holy Grail' or your favorite all time fragrance, the one you can't be without, was reformulated? The reformulation smelled exactly like the old formulation to your nose, but now it had poor longevity. Would you stop buying it?
2. Does a fragrance with great longevity gain any points in your opinion, based purely on it's great longevity?
3. Will you buy a 'borderline' fragrance if it has exceptional longevity?








I have trouble getting my mind around the idea of longevity or projection mattering more than quality, or even competing with quality. Why would you want a longer and higher-volume experience of something that isn't the best scent? I'd rather wear the best stuff and carry an atomizer.

