What did I do tonight? I read the 'Anticipation of Blue', interpreted by basenoters. WOW~!
I can't even begin to quote anyone there is so much going on here!
Summary (imho):
Chanel needed to make a new male fragrance and it is terribly exciting to go to the archives and re-invent. It drives anticipation of all sorts and expectations are as high as they can be. (What can anyone expect when a great perfumist is re-inventing a new male scent for CHANEL!) It's totally exciting! My first problem was that it was called :'Bleu' and this had me worried that Chanel would be gearing this to the masses. It's a good cologne, and excellent make but it's a high quality
sports cologne. Chandler Burr is 100% correct. It is safe fragrance. In a day and age when everything is topsy turvy, the last thing anyone is going to do is introduce a male-oriented fragrance by a world reknowned company, created by one of the best perfumist and sell something they call 'Bleu' to the capitalistic-working class folk and then have it smell 'anti-bleu'.
It isn't that it isn't a good fragrance and well formulated, it's just a safe bet and there's nothing really wrong with that if you like it. I believe in time it may become like an Aqua di Gio type and the young Aqua di Gio obsessives of our time will be the Chanel Bleu's of the next generation unless something dramatic happens to make the general population believe that perfume is not only for women and men too can wear something that isn't always so 'safe'.
It's like Luca Turin explains in The Perfume Guide, 'The new is greeted with raised eyebrows of Jeeves faced with Bertie Wooster's latest fad come up from London. Most great innovations in masculine fragrance, from Bel-Ami to Insensé, died a lingering death [and] when one succeeds, slavish imitation happily resume for decades.'
Imagine Chanel had named it : ' Mauve by Chanel ' and it smelled peculiar but amazing? I don't know many guys who would even dare to try or even attempt to go near a scent called 'purple' (but I am talking about your average male who wouldn't consider a fragrance as having a specific place or time of year to wear it. This is the guy who just wears one thing and it's always 'that' occasion. Sigh...
It's still a well fabricated fragrance sure enough, but I can only say that I feel that it's a bit of a 'sell out' being too safe imo - but my opinion is just one

Thanks for the wonderful feedback on the new Chanel - (I do have a sampler of it.)