His perfume company has an unlikely nameCB: I Hate Perfumebut its target consumer is precisely the type who wouldn't be drawn to fancy fragrances with celebrity names. Mr. Brosius's first breakthrough was a scent called "Dirt." It combined his memories of digging vegetables, herbs and flowers on his family's Pennsylvania farm. Another early innovation was called "Snow," which went on to win many awards. "In this country, a lot of people wear perfume for everyone else," said Mr. Brosius, 47 years old. "People wear my perfume for themselves first. Everyone else comes second."
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