Here are my ideas for fixing the Fragrance Industry's problems; real and perceived. Number one: Make all fragrances originally formulated prior to 1965 exempt from IFRA restrictions and place a disclaimer on the back of the bottles. Number 2: Return all classic fragrances to their former glory by using the original formulas. Number 3: Require a two year public notice and period of continued availability after discontinuing a fragrance. Number 4: Return true luxury to the fragrances by using quality ingredients and bottles designs. Number 5: Change the industry culture to place equal emphasis on quality, profit and customer loyalty, not just profit. The current course of actions in the industry has placed the very nature of luxury fragrance in jeopardy; IMO the luxury is reduced as is the commitment to the art of fragrance. IMO the point of no return will soon be passed. Yes, I lament the loss of so many great fragrances and in my passion I detest the the concept of the blind obsession for profit at all costs. These are my thoughts as a perfumnista with an abiding interest in fragrance. I invite you to share your thoughts.
post #1 of 19
6/20/10 at 3:31pm