Originally Posted by Trauerkraut
(As a marketing term) a niche market, often referred to as just the word niche is a specific, often small, delimited and editable part of a market.
Niche markets have less competition than the main market, some niche markets know even one provider.
A company that focuses on a niche market provides a good or service that will not be offered by the parties to the main market.
That's what I've always taken niche to mean in terms of scents.
I suspect that the vast majority of the fragrance buying public would smell niche scents and think -
"What - they want $200 for that? I can get a much better smelling, longer lasting scent, that doesn't smell half masculine/half feminine/very basic/ very silly from the regular sellers of designer scents
I've observed several stores specialising in selling niche scents close down here in my hometown (Melbourne Australia). I've observed department stores introducing niche scents along with their designer ranges, and then sell the niche ones off heavily discounted when they discontinued the lines. Unless the niche scents smell something akin to designer scents down here (e.g. Annik Goutal), the niche segment of the market here is just too small to make it economically viable. (Even Secretions Magnifique disappeared from the shelves last time I looked)
Thus niche means catering to a very small market segment. Over the years, however, there have been a few people here claiming that Creed wasn't really niche.
My main criterion in buying a scent is longevity. Most niche scents are average to very poor in that department, so I am bemused when people here cite better quality in trying to describe what makes a niche scent. The notion of supposed better quality, coupled with poor longevity just makes little sense to me, as the scent really isn't doing its job as far as I'm concerned.
The more practical descriptiion of niche to me would be
"Something different or unusual that most people either wouldn't like much or wouldn't be willing to pay the very high price for
An alternative, though more limited description of niche would be,
"Scents that will rarely, if ever, get you a compliment or land you a woman
" (the guy wearing the designer scent got her first)