I wondered if we might have a collective brainstorming session here?
Please correct me if I have got this totally wrong. As far as I can understand it, many absolutes are going to be banned from natural perfumery because they are using the chemical hexane or suchlike in their extraction process. I don't know if Co2 is included in this new ruling.
If one wishes to stick with naturals which now seem to be considered slightly un-naturals... then I wonder what we may be allowed to call our perfume category...
'Chemically extracted natural perfumes'..?.. Nice marketing angle there....
I was wondering what to call these perfumes without stepping on legislative toes. Can we think of another name to use, that expresses Natural or Organic without saying so?
Please correct me if I have got this totally wrong. As far as I can understand it, many absolutes are going to be banned from natural perfumery because they are using the chemical hexane or suchlike in their extraction process. I don't know if Co2 is included in this new ruling.
If one wishes to stick with naturals which now seem to be considered slightly un-naturals... then I wonder what we may be allowed to call our perfume category...
'Chemically extracted natural perfumes'..?.. Nice marketing angle there....
I was wondering what to call these perfumes without stepping on legislative toes. Can we think of another name to use, that expresses Natural or Organic without saying so?




