Originally Posted by Klute
I second that. From anything like food, to designer clothes, furniture, you name it, people seem to be going more and more for the individualistic, handmade approach. And like you said, the internet, ebay and such make these luxury goods so much more attainable for everybody. I also believe that is where the trend will continue to go for all consumer goods. On a broader level, I wonder if this will have any implications for the whole chian store concept.
Ditto. As the way of spreading information has changed completely because of the Internet, especially social networking (by that i don't mean only facebook but specialized blogs, forums, as well as each and every page that allows commenting and reviewing), this inevitably changes the way people think.
Simply put, it all gets decentralized
; it looks like there's a niche for every taste simultaneously
, hence there will always be several trends going at once. Maybe the focus is already not on a specific group of similar smells but on variety
and the freedom to choose. Variety could be also a trend. After all perfume has always been about personality in a first place.
In this sense, I could see as a trend the launches of 'perfume series' (unified bottles, at once or in a short period of time) like recently did some houses never having done this before: D & G with their Anthology, Ralph Lauren's four Big Ponys, Van Cleef and Arpels, the Marc Jacobs splashes, DKNY, Aramis classic reissues, Kenzo Les Eaux De Fleur Collection, Armani Prive (? well, not sure i should include Prive, but..).
Also, just think about how many people nowadays actually read
about perfumes instead of just looking at shiny ads and smelling samples and testers, then compare it to any of the former 'eras'. Notes, olfactory groups, labels... Words, information, variety, curiosity.