the last part of my post:
If i thought the 70s were loud, i didn't know what was about to come our way: antaeus, armani PH, fahrenheit, fendi uomo, bijan FM, cool water, giorgio FM, drakkar noir, jazz, kouros, patou PH, sybaris, tuscany, ricci club, eternity FM, obsession FM, worth PH..and a loooong etc!
If i didn't know better i'd say that both cool water and eternity FM were both hailing from the 90s, as they seem to be more at easy with the laid back attitude of that decade..
but this decade was all about money, loudness, strong stance, and well, a little bit of tackiness, so, i think the real winner that embodied the decade in a masculine 80s way would be Drakkar Noir.
This decade maked a very different beat for masculine scents and most of it was due to the major coup by CK with its CKOne, which catered to both men and women and became an icon in the scent world and the first huge global best-seller...it felt there wasn't a person in 1995 that wasn't wearing CKOne...
This decade gave us the beloved by Bnoters AdG, 212 FM, animale FM, balenciaga PH, boucheron PH, azzaro's chrome, erolfa, escape FM, D&G PH, égoïste, gillette pacific blue, insensé and horizon to name a lucky few that stood out of the lot (i'm unfairly leaving many out)...
The winner for the embodiment of the masculine in the 90s for me, was the very tamed, cool and airy Chrome by Azzaro.
This decade gave us many many many scents already forgotten, more than 1500 releases for men only and that's just counting the 212 flankers.
we have 1872 FM, Miracle homme, l'anarchiste, DKNY FM, aramis life, lalique's le faune, and a very veyr long etc.
Now, for this decade's winners, i must say that both these scents were NOT released in the 00s but the 90s, only they became ever bigger and bigger outshining any masculine release of the decade and well, we've all seen what has happened: 212Men (and the 167890 flankers) and AdG, that's how masculinity seemed to me in the 00s.