Creed does have some of the most helpful and well-informed SA's I've ever done business with.
That said, the Post article unwittingly highlights the real reason for the company's success: its uncanny ability to get media outlets to refer to Creed products as "all-natural" (they aren't) and constantly repeat the intriguing yet unverifiable claims that Creed fragrances were worn and favored by the likes of Queen Victoria, Winston Churchill, and Napoleon III. (One wonders why JFK, Marlene Dietrich, and Cary Grant weren't trotted out for this article as well.)
While some of their fragrances do stand very well on their own (e.g., GIT, Bois de Portugal, etc.), it's Creed's mastery in creating a certain kind of exclusive brand identity which truly sets it apart from its competition.