I LOVE it. My dad never wore cologne so I get to avoid that association. But I've known several men who have worn it....when worn in smallish doses (it's pretty potent, a little goes a long way) to my nose it is one of the sexiest skin-scents a man can wear. I've loved it forever but I find a lot of people (men & women) feel it's old/cheap so don't give it a chance.
Interesting to note, it was created for women originally. I have a hard time wearing scents I find sexy on a man, as they smell deliciously manly to me, but a woman could totally carry this off.
"He developed a fragrance from a memory of a rose jar his mother kept in the house, a combination of roses, cloves, herbs and other spices, and called his new line of toiletries Early American Old Spice® for women"