If I were the head of Givaudan...I'd have my lab geeks working night and day to find a synthetic oakmoss that stands up to the real thing. And then I'd put it in all the classic perfumes that had the real oakmoss taken out of them, and I'd market this new FauxMoss aggressively, and it'd become the hot new perfume ingredient and would be in every new release under the sun, and we'd have a glorious Rebirth of the Chypre and the world would be all sunshine, puppies and flowers.
Without AdG...Giorgio Armani would be half as rich, and men everywhere would smell twice as interesting.
In 5 years time i'll have...enough samples from Luckyscent and the Perfumed Court to sink the Queen Mary.
Without Aquatics...the '90s would have been taken over by sheer greens and citrus instead, so perhaps we shouldn't rhapsodize about What Could Have Been, m'kay?
A reformulation...is not always a crime.
Without Orientals...I'd have a different hobby.
Sillage and projection...are like spices in cooking. Too much or not enough can ruin everything, so ramp them up or down as the dish requires. During the workday, tone down the sillage (chicken noodle soup and a salad). At night on the town, go for broke (Thai chicken curry).
If I'd have MY way...Thierry Mugler's Cologne would outsell Angel and A*Men combined. Enough, already.