Originally Posted by Sensual
Evolutionary psychology may play a larger role in this. The "woods" or jungle is further back in the family tree than fruits, grass, and, if you follow the "aquatic ape" theory, -- aquatics. For obvious reasons, animalics will always be there but as long as Western culture is in power, the "clean" or "modern" scents would be most likely to dominate, at least in the profiles/pyramid.
As India and China become center stage and if they become major players, I can see trends following whatever scents they gravitate toward.
I think Oud could be a dark horse. Here's the game play scenario: The Muslim world is definitely familiar with it -- that's a pretty big chunk of territory, buying power, and tradition. The East/Far East/Southeast Asia is also moderately
familiar with it -- that's another big chunk. India is certainly not shy of wood as a predominant note, so it might only take a little marketing to win them over to Oud instead of sandalwood.
Whether or not Oud becomes a hit in the West will depend somewhat on education, politics, and more importantly, a wildly
successful fragrance incorporating the note. If Westerners are turned off by so much as one horrible oud-featured fragrance, it could make the path to success by those following a quite risky one. The education & political factors are fairly straight-forward: 1.) most don't know what oud is 2.) the Muslim vs. the West feud can make a Westerner not want to smell like their enemy.
Wow, I really disagree with pretty much your entire post. Evolutionary psychology has nothing to do with anything here at all. I don't think Oud or the "muslim vs. western world" does either. Nor do I think "...As India and China become center stage and if they become major players, I can see trends following whatever scents they gravitate toward"
. They also wear mainstream scents. "Western", as you seem to categorize them."...as long as Western culture is in power, the "clean" or "modern" scents would be most likely to dominate, at least in the profiles/pyramid"
. I don't buy this. Its just the trend in the fragrance business and industry. Armani
do great in the "East". Kenzo
puts out some pretty clean and fresh smelling scents. Ditto for Bulgari
. Actually, Bulgari
well world wide. Clean and fresh scents. Not a bad thing. Not a western thing. But a trend thing.
Woods are just part of the drydown. I agree with the first post in this thread to an extent. But, as long as the woods are light and are delivered by an olfactory hook of juicy freshness, its likely workable.