How do you think the bottle itself adds to the total price of the fragrance? I start to think that some companies are in the business of selling nice bottles rather that the juice inside.
If you look at some bottles they are very well done in terms of design and materials used but then the fragrance turns out to be lame and boring with a poor quality and structure.
A friend of mine has a fresh water company and once told me "I am selling bottles not water" as the bottle is more expensive than the water inside, his biggest overhead is the bottle and not the osmotic water which has a marginal price. His observation makes me think that in the perfume world that can be very well the case.
Yesterday I tried Play Intense by Givenchy and the bottle was really well elaborated, strong, with different materials (rubber, plastic) .. but the fragrance much less appealing that the bottle.
If you look at some bottles they are very well done in terms of design and materials used but then the fragrance turns out to be lame and boring with a poor quality and structure.
A friend of mine has a fresh water company and once told me "I am selling bottles not water" as the bottle is more expensive than the water inside, his biggest overhead is the bottle and not the osmotic water which has a marginal price. His observation makes me think that in the perfume world that can be very well the case.
Yesterday I tried Play Intense by Givenchy and the bottle was really well elaborated, strong, with different materials (rubber, plastic) .. but the fragrance much less appealing that the bottle.



