Pure coffee is, as it's name suggested, very one dimensional, straight up coffee in your face. New Haarlem is more pleasant though, the only bond no9 I liked.
While the two fragrances are distinct enough that you can have a place for both. It is a simple question; If you want straight up strong coffee, Pure coffee. If you want a fragrance that's pleasant all around with a decent coffee note presence, New Haarlem. Either way I personally don't like coffee, and New Haarlem despite me liking it, is too over-priced for the quality and overall fragrance.